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After more than 20 years of development, Lugong has formed its own brand culture: Lugong culture with "Lugong Business Philosophy", "Caring Work Guide", "Sheepskin", and "Mao Zedong Thought" as one. At the same time, a variety of collective activities were carried out around the Lugong culture. For example, Lugong Games, employee birthday parties, outreach activities, reading clubs, charitable foundations, "elite training classes" and other series of activities.

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